Effective Date: September 1, 2026
Agency Name: Apex Formula LLC
Address: 920 N Humphrey Ave, Oak Park, IL 60302
Contact Email: [email protected]
Apex Formula LLC (“Agency,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal data of our clients, website visitors, prospects, and end-users. This Privacy Policy explains how we collect, use, disclose, process, and safeguard your personal information when you visit our website, utilize our marketing and software services, or interact with our client applications, including platforms built on or integrated with GoHighLevel.
We collect information that identifies, relates to, describes, or is capable of being associated with you (“Personal Information”). The types of data we collect depend on how you interact with our services.
Contact Information: First and last name, email address, phone number, billing address, and mailing address.
Account Credentials: Usernames, passwords, and security questions used to access agency portals or sub-accounts.
Business & Financial Data: Company name, job title, tax identification numbers, and payment details processed through our payment gateway integration (e.g., Stripe).
Communications: Messages, form submissions, phone call recordings, SMS messages, and emails sent to us.
Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
Cookies & Tracking Technologies: We use cookies, web beacons, tracking pixels, and local storage to personalize your experience, run advertising campaigns, and analyze site usage.
In operating our agency platforms (including CRM systems, lead generation tools, and marketing automations), we process data on behalf of our business clients as a Data Processor/Service Provider. This may include lead contact details, calendar booking requests, customer communications, and campaign performance data.
We use the collected information for various business and operational purposes:
Purpose / Business Activity
Service Delivery & Account Setup
Automated Marketing & Lead Response (SMS/Email)
Payment Processing & Invoicing
Analytics, System Security & Troubleshooting
A2P 10DLC Messaging Compliance & Phone Verification
Types of Data Involved
Contact, Financial, Credentials
Name, Email, Phone Number
Financial & Billing Data
IP Address, Device Data, Usage Logs
Business Name, Tax ID, Phone Number
Legal / Business Basis
Fulfillment of Contract
Consent / Legitimate Interest
Fulfillment of Contract / Legal Requirement
Legitimate Interest
Regulatory & Legal Compliance
We do not sell, rent, or trade your personal information. We share personal data only under the following limited circumstances:
Service Providers & Sub-processors: We share data with trusted third-party service providers who assist in our day-to-day operations, including hosting providers, payment processors, CRM and automation platforms, and communication infrastructure providers. All service providers are contractually obligated to safeguard your data and maintain confidentiality.
SMS & Text Messaging Data Protection: No mobile information or text messaging originator opt-in data and consent will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services (such as customer support or message delivery aggregators) is permitted solely for the purpose of delivering direct services you have requested. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with, rented, or transferred to any third parties.
Legal & Regulatory Compliance: We may disclose information if required by law, subpoena, court order, or valid governmental authority, or when necessary to protect the rights, property, and safety of Apex Formula LLC, our users, or others.
Business Transfers: In the event of a merger, acquisition, restructuring, or sale of agency assets, personal data may be transferred as part of that business transaction. All business transfer categories strictly exclude text messaging originator opt-in data and consent.
By opting in to receive SMS messages from Apex Formula LLC or through our client management systems, you agree to receive communications regarding our services, appointment scheduling, reminders, customer support, and important account updates.
Consent & Opt-In: We only send text messages to individuals who have explicitly opted in. We maintain timestamped records of all opt-in actions in compliance with the Telephone Consumer Protection Act (TCPA) and applicable carrier regulations.
Opt-Out Instructions: You can cancel SMS notifications at any time by replying STOP to any text message. You will receive a one-time confirmation message confirming your unsubscribe request, and no further messages will be sent unless you re-opt in.
Help & Support: Reply HELP to any text message for assistance, or contact our support team at [email protected].
Message Frequency & Costs: Message frequency varies based on your service interactions with us. Standard message and data rates may apply depending on your mobile carrier and mobile service plan.
Carrier Liability: Mobile carriers (including but not limited to AT&T, Verizon, T-Mobile, and regional carriers) are not liable for delayed or undelivered messages.
We implement appropriate technical, administrative, and physical security measures to safeguard your personal data against unauthorized access, loss, misuse, or alteration. These measures include encrypted data transmission (SSL/TLS), secure credential storage, access controls, and regular system monitoring. However, no electronic transmission or storage method is 100% secure, and we cannot guarantee absolute security.
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, satisfy legal, accounting, or regulatory requirements, enforce our contracts, and resolve disputes. When personal data is no longer required, it is securely deleted or anonymized.
Depending on your location (including rights under state laws like CCPA/CPRA, GDPR, or state privacy statutes in Illinois and other states), you may have the following rights regarding your personal data:
Right to Access / Know: Request details on the categories and specific pieces of personal data we have collected about you.
Right to Rectification: Request correction of inaccurate or incomplete personal information.
Right to Deletion: Request the deletion of your personal data, subject to certain legal exceptions.
Right to Opt-Out of Marketing: Unsubscribe from marketing emails by clicking the “Unsubscribe” link or reply “STOP” to SMS messages.
Non-Discrimination: We will not discriminate against you for exercising any of your legal privacy rights.
To exercise any of these rights, please submit a written request to [email protected].
Our website and client portals may contain links to external third-party websites, applications, or services. We are not responsible for the privacy practices or content of third-party platforms. We encourage you to review the privacy policies of any third-party sites you visit.
We may update this Privacy Policy periodically to reflect changes in our legal obligations, technology, or business operations. The “Effective Date” at the top of this document indicates when the latest revision was made. Continued use of our website or services after an updated policy is posted constitutes your acknowledgement of the revised policy.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Apex Formula LLC
920 N Humphrey Ave
Oak Park, IL 60302
Email: [email protected]